Giphy japan world cup 37/3/2023 Much like the expected gap in quality on the pitch – the likes of New Zealand, Australia and England will be enormous favourites to beat countries including Namibia, Uruguay and USA in their pools – brand recognition of the businesses promoting their services will vary wildly. The 2019 tournament kicks off in Japan on Friday (20 September) when the hosts take on Russia, with 20 teams competing to triumph in the ninth instalment – and first to be held in Asia. Owen Farrell, Kieran Read and Alun Wyn Jones will be among the captains hoping to lift the Rugby World Cup trophy in six weeks’ time – but sponsors will also be bidding to score a few conversions from the sidelines. The Rugby World Cup takes place between 20 September and 2 November Referees wear Emirates-branded kits, while Heineken is the official coin toss sponsor
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